CBF: Cute But Functional (aka Actually CBF With My Hair Today)
When you’ve already ticked off school lunches, daycare drop-off, emails, snacks for the snackers, and somehow locating everyone’s missing shoes... all before 9am!
Doing your hair is officially not on the list. Enter the messy mum bun: effortless, chaotic, but always reliable.
Now, make it actually cute.
The CBF scrunchie is more than just a hair tie. It’s the mum bun essential that takes you from “I CBF with my hair today” to “oh wow, she’s got it together” (even if you don’t). Soft, luxe, and made to hold it all together (literally and metaphorically), this scrunchie gives your thrown-up hair the glow-up it deserves.
Because sometimes, functional is the new fabulous.
Perfect for:
The school-run sprint
Late night shopping run for school snacks and toilet paper
Those days when “me time” is hiding in the pantry with chocolate
